MOD·00 · Studio Index
TESHLŌKI is a one-operator web design studio in East Texas, building websites for small businesses that are optimized from the first line of code. Search engines rank them, the AI engines people now ask first can quote them, and the humans who arrive become customers.
Similar business, nearby
Similar business, nearby
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PAGE 4 · RESULT 47
Home — basic template, SEO only
Not found on page 1.
Your Business — Plumbing in Conroe, TX
Optimized for search, AI answers, and local from day one.
Similar business, nearby
Similar business, nearby
Same site. Same search. Built to be found.
ASKED“best plumber in conroe tx?”
Illustrative example — not a live AI response.
Quoted by AI, too. Not just search.
MOD·01 · The Premise
Most sites are built for one viewer and patched for the rest. That order is backwards now: in 2026, the first visitor to your business is rarely a person, and by the time a human arrives, the machines have already decided what to say about you.
SEO
Your site structured so Google understands exactly what you do and where you do it. Ranking is a reading test, and most sites fail it on structure alone, before the content even gets a vote. Every build passes it before launch.
GEO
Your business defined as one clear entity a language model can trust: every fact stated once and matched everywhere it appears, so when ChatGPT or Google's AI describes you, it describes you accurately, not approximately.
AEO
AI assistants answer with whichever source said it most clearly, and that clarity can be built on purpose: questions phrased the way people actually ask them, answers complete enough to stand alone, markup that hands the quote over cleanly.
LOCAL
When your business serves a place, this is what puts you on the map: name, address, and phone matched to your Google Business Profile down to the punctuation, LocalBusiness schema, and your service area in plain English. Online-only with no storefront? This layer stays off, no address you don't want public.
MOD·02 · Capabilities
A complete site, built clean: semantic HTML5, hand-written CSS, zero page-builder bloat, no WordPress, no templates. Code you own outright, with nothing to keep renewing.
Meta titles and descriptions written to length. JSON-LD schema. Logical heading hierarchy. Internal linking that crawlers can follow. Every page legible to a machine and a human.
When your customers are local: city and region in the places that matter. LocalBusiness schema, Google Maps, reviews surfaced, and your coverage area stated in the copy and in the markup. Skipped entirely when there's no storefront to point to.
FAQ sections written as real questions and answered in self-contained 40–80 word blocks that AI systems can lift cleanly, with FAQPage schema on every one.
LocalBusiness, FAQPage, Service, WebSite: the facts about your business, written in a language search engines and AI can't misread. Validated before launch.
Shipped to Vercel with SSL, security headers, and edge caching. DNS handled. What lands in your inbox is the deed to a finished asset: full access, full ownership, nothing held back.
MOD·03 · Method
A real sequence. Each stage produces an artifact you can see, start to handoff.
One short brief. I infer the rest. No twenty-question form standing between you and a first draft.
Information structure, page map, and schema plan, all decided before a single line of copy is written.
Semantic markup, design tokens, mobile-first CSS. Built by hand and reviewed against the standard below.
SEO, GEO, and AEO passes. Core Web Vitals hygiene. Every schema block validated against the source.
GitHub to Vercel. SSL, security headers, edge caching. Live on your domain with DNS handled.
A clean repo, your DNS records, and a site you own outright. Optional retainer for what comes next.
MOD·04 · The Standard
What "done" means at TESHLŌKI, checked before a site is allowed to launch.
Start a buildMOD·05 · Proof
Every claim on this page is checkable, so the page checks them. Your browser reads the actual markup and scores it live: title length, schema blocks, heading order, transfer weight. Every site we ship passes the same inspection before launch, and you can point it at your own site to see how yours holds up.
Standing by. The audit runs when this panel is in view.
Medians: HTTP Archive, 2025. Ours: measured in your browser just now. Every client build ships in the same weight class.
Exhibit A: This site
Google PageSpeed, mobile, July 2026: performance 99/100, largest paint at 2.0 seconds, zero layout shift. The console above re-ran the structural checks while you were reading.
The standard is measured before it's promised.
Exhibit B: The field
The same six-module rubric that graded this page audited the public sites of seven national web agencies, July 2026. This page posted the highest composite of the eight.
The builder's own site outperforms the field it competes in.
Exhibit C: Your site
The form above runs the same inspection on any homepage: fetched once, computed checks only, nothing stored. Test the claim against your own site before you ever send an email.
You can verify all of this yourself, right now.
Every console prints its receipts. Here is yours: both bids, side by side, on paper.
TESHLŌKI · Receipt of difference
Total differenceEverything after launch
*** Thank you for reading the fine print. There isn't any. ***
MOD·07 · Questions
This section is also a demonstration: it's structured for answer engines, so an AI can quote it cleanly. Yours will be too.
TESHLŌKI builds small-business websites in hand-written HTML, CSS, and vanilla JavaScript, with no WordPress and no page builders. Every site is optimized for search engines, for the AI systems that learn and quote it, and for conversion before it ships, then deployed to Vercel on your own domain.
Most builds run between $1,000 and $5,000 depending on page count, content, and integrations. That buys a complete, optimized, market-ready site, with the code and the domain both in your name.
SEO, or search engine optimization, is structuring a site so Google and Bing can crawl it, understand it, and rank it: meta titles written to length, logical heading order, canonical tags, and a sitemap that leaves nothing hidden. It's the foundation every other optimization sits on top of.
GEO, or generative engine optimization, is making a business exist as one clear, verifiable entity that AI systems can extract and cite: name, address, and details matched everywhere, structured data validated against the source, and a llms.txt file pointing AI crawlers straight to the facts.
AEO, or answer engine optimization, is structuring content, especially FAQs, as self-contained questions and answers with FAQPage schema, so AI tools like ChatGPT, Perplexity, and Google's AI Overviews can quote the answer directly.
Local optimization applies when a business serves a physical area: name, address, and phone matched to its Google Business Profile, LocalBusiness schema, and a stated service area, so nearby customers find it. TESHLŌKI builds SEO, GEO, and AEO into every site, and adds local optimization when the business serves an area, never forcing an address on an online-only business that doesn't want one public.
Yes. You own the code, the repository, and the domain. The site is static HTML on Vercel's free tier, so there's no platform lock-in and no required monthly fee. Ongoing updates are optional work you can hire out, on your terms.
A focused single-page or small multi-page build can be live in days, not months. The first draft comes from one short brief, and revisions stay tight and specific. Timeline scales with scope, and you get a real estimate before anything starts.
TESHLŌKI is a one-operator studio run by Justin May out of East Texas, working with clients anywhere. Justin plans it, writes the code, tunes the performance, and pushes it live himself. No account managers, no offshore handoff.
TESHLŌKI is Justin May. Independent and hands-on, based in East Texas, building with AI as the core of the workflow rather than a bolt-on, which means one operator can now do work that used to take a shop full of people, without the shop's overhead or its handoffs. The person who answers your email is the person who built your site.
Justin May, Founder & Operator
MOD·09 · Start a build
You'll get a direction back before you ever see an invoice. Answer three quick questions and I'll draft the email for you. The guarantee is plain: your site launches to the standard on this page, measured before you approve it, or I keep building until it does, at no extra cost.